Publishers produce more bonus engagements from inventory used to add value driving greater renewals
Quality advertisers are rewarded lower rates and a higher share of voice on premium sites as their campaigns are running
Consumers see higher quality more relevant ads more often
This Happens More
This Happens Less
greater ad performance
Higher quality site experience
Publishers ensure greater ad performance yield from inventory used to add value leading to higher campaign renewals, greater ad spending and a higher quality site experience.