What We Do
Our Patented Solution
We simplify Google’s secret to ad performance yield and inject it into added value so bonus impressions are automated in real-time based on ad engagement success, not ad spend
Higher-quality ads typically lead to lower costs, better ad positions and more advertising success. When users see better ads, they’re happier and more likely to actually click on those ads.
QUALITY SCORE FOR
“ADDED VALUE”
“ADDED VALUE”
Our Patented Solution
The secret to Google’s ad performance yield is their complex Quality Score discounting mechanism that automatically lowers the price for better ads.
IPC simplifies and automates Google’s secret into added value discounting by allocating bonus in real-time based on ad engagements, not ad spend.
As a result, publishers produce more bonus ad engagements, quality advertisers earn bigger discounts and consumers see better ads more often.
IPC is like Quality Score for added value.
Our Patented Solution
The secret to Google’s ad performance yield is their complex Quality Score discounting mechanism that automatically lowers the price for better ads.
IPC simplifies and automates Google’s secret into added value discounting by allocating bonus in real-time based on ad engagements, not ad spend.
As a result, publishers produce more bonus ad engagements, quality advertisers earn bigger
discounts and consumers see better ads more often.
IPC is like Quality Score for added value.
The secret to Google’s ad performance yield is Quality Score discounting. They automatically and counter-intuitively, lower the rate for better performing ads so ads the audiences engage, cost less and are display more and that’s how ad performance yield continuously improves.
We simplify Google’s secret and automate it into added value for premium site ad buys, so bonus impressions are earned in real-time based on ad engagement success, not ad spend
Our patented system
Bonus inventory
Our patented system optimizes and automates the allocation of bonus inventory. Bonus amounts are scheduled in real-time based on ad engagement not ad spend, so relevant advertisers earn more exposure, publishers improve ad performance yield and consumers see better ads