IPC Platform
Advertiser achieves
Impressions per connection
- Each time ad advertiser achieves an engagement their campaign is automatically rewarded the IPC (there is a CAP see FAQ’s)
- The IPC is present at 250 bonus impressions per engagement but can be adjusted / negotiated prior or during the campaign
- Publisher side activation via API’s into Google Ad Manager (GAM) takes under one minute and there is no site tagging or data collection
- System can be activated for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Impressions | PER | Connection®
Each time a paid impression achieves an engagement, the system updates the bonus impression goal for this single added value line item (there is a CAP see FAQ’s)
The IPC is present at 250 bonus impressions per engagement but can be adjusted / negotiated prior or during the campaign
Publisher side activation via API’s into Google Ad Manager (GAM) takes under one minute and there is no site tagging or data collection.
System can be activated for desktop and mobile display campaigns for direct ad buys and programmatic ad buys with premium sites where added value disappeared
Consumers see more relevant ads driven by their expressed interest not their private data
Consumers see more relevant ads driven by their expressed interest not their private data
Impressions | Per | Connection®
- IPC preset at 250 can be adjusted in campaign set up
- Each ad engagement triggers IPC bonus amount
- Engagements start with clicks can include other outcomes
- Impression goal for IPC line item in GAM adjusts in real-time
- Bonus engagements generate lower campaign eCPC
- Discounts reported as campaign runs
- System connects via API’s into the publisher ad server (GAM) and schedules bonus impressions (preset at 250) into single IPC added value line item each time paid ad impressions achieve an ad engagement
- Bonus runs concurrent with the paid impressions and on the same exact site, and IPC reporting dashboards reflect the discounts earned in real-time
- Ad engagements generated by bonus impressions do not earn the IPC, but these bonus engagements lower the eCPC of the campaign and the system reports those discounts as well.
Impressions | Per | Connection®
IPC recaptures added value for premium advertisers migrating to programmatic
Impressions | Per | Connection®
- Traditional AV can’t function with biddable ad sales
- IPC can function with PMP ad spending
- Bonus earned gets served direct to guarantee fulfillment
- Bonus engagements drive down eCPC
- Publishers earn a greater share of overall PMP budget
Impressions | Per | Connection®
IPC recaptures added value for premium advertisers migrating to programmatic
Impressions | Per | Connection®
- Traditional AV can’t function with biddable ad sales
- IPC can function with PMP ad spending
- Bonus earned gets served direct to guarantee fulfillment
- Bonus engagements drive down eCPC
- Publishers increase chances of earning greater share of budget