AUTOMATED ADDED VALUE BASED ON AD SUCCESS INSTEAD OF AD SPEND
We simplify the secret to Google’s ad sales success and automate it into a common discounting practice so display ad performance yield improves.
Quality Score for Added Value
Patented IPC system rewards bonus impressions in real-time each time the audience engages the ads
Google’s secret to ad performance yield is their complex Quality Score system that counter-intuitively, lowers the rate for better ads.
We simplified this secret and automate it into the perfect parking spot for premium display ad sales so publishers’ aggregate ad performance yield improves.
The perfect parking spot for IPC is “added value” where publishers traditionally allot bonus impressions upfront based on ad spend to help close ad revenue. This manual practice is disconnected to ad performance yield.
IPC system automates bonus in real-time based on ad engagement success instead. As a result, quality advertisers are rewarded, publishers improve ad performance yield and consumers see better ads.
Premium Publishers Win
Premium Publishers Win
Quality Advertisers Win
Quality Advertisers Win
Audiences Win
Audiences Win
Low Quality Ads Get Pushed Out
Low Quality Ads Get Pushed Out
What we do
Our optimization software connects through API’s to the publisher ad server and schedules bonus impressions earned in real-time and everyone wins.
Publisher
IPC ensures inventory used to “add value” for your advertisers generates more bonus ad engagements.
Agency
IPC creates greater savings for any premium site display ad buys made direct and recaptures added value for programmatic buys.
Advertiser
Quality trusted brands are rewarded greater discounts and a higher share of voice on premium sites.
What we do
Our patented optimization software automates the allocation of bonus impressions in real-time based on engagement and everyone wins.
Publisher
IPC ensures inventory used to “add value” for your advertisers generates more bonus ad engagements.
Publisher
We offer quality services with the best possible performance from our professional staff
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Agency
IPC creates greater savings for any premium site display ad buys made direct and recaptures added value for programmatic buys.
Advertiser
Quality trusted brands are rewarded greater
discounts and a higher share of voice on
premium sites.
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OUR MISSION
The Eureka Moment
Revolutionize a common ad discounting practice by realigning incentives so Advertisers and Publishers simultaneously benefit and Consumers see better ads.
Publishers proactively turn on IPC for advertisers or Buyers can require site partners active the system for their campaigns
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
Can be implemented for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Impressions | Per | Connection®
Publisher sets IPC reward per connection and activates tech
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
Can be implemented for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Testimonials
Our Tech Partners
“Our partnership with IPC brings an added layer of innovation to help publishers maximize the performance of their media and ‘return on ad ops’.” “The digital landscape is constantly evolving and it’s our responsibility to stay on top of the latest innovations and find every opportunity for our clients to drive revenue”
“Infolinks has always found the perfect balance in providing the best performance for our advertisers and publishers alike. By partnering with IPC Pricing, we continue to improve the quality of advertising and experience between advertiser and publisher. Discounts will be awarded to qualified advertisers for consumer preferred ads, and publishers will increase their revenue with higher advertiser renewal rates”
“We are in the business of operationalizing
innovative solutions in digital advertising and
IPC pricing is one of the most innovative
solutions we have discovered in this complex
ecosystem, that actually works to drive greater
ad performance yield from premium inventory”
Testimonials
Our Tech Partners
“Our partnership with IPC brings an added layer of innovation to help publishers maximize the performance of their media and ‘return on ad ops’.” “The digital landscape is constantly evolving and it’s our responsibility to stay on top of the latest innovations and find every opportunity for our clients to drive revenue”
Debra FleenerAdapex President 
“Infolinks has always found the perfect balance in providing the best performance for our advertisers and publishers alike. By partnering with IPC Pricing, we continue to improve the quality of advertising and experience between advertiser and publisher. Discounts will be awarded to qualified advertisers for consumer preferred ads, and publishers will increase their revenue with higher advertiser renewal rates”
Robert Regular CEO of Infolinks Media
“We are in the business of operationalizing
innovative solutions in digital advertising and
IPC pricing is one of the most innovative
solutions we have discovered in this complex
ecosystem, that actually works to drive greater
ad performance yield from premium inventory”
Bart BoughtonFounder of 360 Ops.
Our Mission
Revolutionize and automate a common practice between buyers and sellers of premium display ads so Advertisers and Publishers mutually benefit and consumers see better ads. IPC creates an advertising win-win-win.
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
IPC automates the tethering of audience engagement to bonus earned so ad performance yield improves, premium sites earn more ad dollars, and consumers see higher quality advertisers more and low quality ads less.
This Happens More
This Happens Less
Our software is intuitive and automates the process of serving the bonus impressions.
Let's discuss now
Get in touch with us
We respond within 48 hours
We answer all email and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us a call.
Let's discuss now
Get in touch with us