AUTOMATED ADDED VALUE BASED ON AD SUCCESS INSTEAD OF AD SPEND
We simplify the secret to Google’s ad sales success and automate it into a common discounting practice so display ad performance yield improves.
Patented IPC system rewards bonus impressions in real-time each time the audience engages the ads
Google’s secret to ad performance yield is their complex Quality Score system that counter-intuitively, lowers the rate for better ads.
We simplified this secret and automate it into the perfect parking spot for premium display ad sales so publishers’ aggregate ad performance yield improves.
The perfect parking spot for IPC is “added value” where publishers traditionally allot bonus impressions upfront based on ad spend to help close ad revenue. This manual practice is disconnected to ad performance yield.
IPC system automates bonus in real-time based on ad engagement success instead. As a result, quality advertisers are rewarded, publishers improve ad performance yield and consumers see better ads.
Publisher
IPC ensures inventory used to “add value” for your advertisers generates more bonus ad engagements.
Agency
IPC creates greater savings for any premium site display ad buys made direct and recaptures added value for programmatic buys.
Advertiser
Quality trusted brands are rewarded greater discounts and a higher share of voice on premium sites.
Our patented optimization software automates the allocation of bonus impressions in real-time based on engagement and everyone wins.
Publisher
Publisher
Agency
Advertiser
The Eureka Moment
Revolutionize a common ad discounting practice by realigning incentives so Advertisers and Publishers simultaneously benefit and Consumers see better ads.
Publishers proactively turn on IPC for advertisers or Buyers can require site partners active the system for their campaigns
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
Can be implemented for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Impressions | Per | Connection®
Publisher sets IPC reward per connection and activates tech
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
Can be implemented for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Revolutionize and automate a common practice between buyers and sellers of premium display ads so Advertisers and Publishers mutually benefit and consumers see better ads. IPC creates an advertising win-win-win.
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
IPC automates the tethering of audience engagement to bonus earned so ad performance yield improves, premium sites earn more ad dollars, and consumers see higher quality advertisers more and low quality ads less.
This Happens More
This Happens Less
Our software is intuitive and automates the process of serving the bonus impressions.
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