What We Improve

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Traditional Added Value

To help close direct ad buys, premium publishers traditionally allot bonus impressions upfront based on a promised ad spend.

THE PROBLEM:

Bonus based on ad spend is disconnected to ad performance yield and can not function for premium biddable ad buys.

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Promise to buy 1M impressions, get 150K bonus

Traditional Added Value

Publishers traditionally include added value | bonus media upfront based on promised ad spend to help drive ad revenue from premium advertisers

I charge $15 CPM

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Premium Publisher
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Digital Buyer

I pay $10 CPM

I charge $15 CPM

businessman graphic icon
Premium Publisher
added value red

I pay $10 CPM

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Digital Buyer
Promise to buy 1M impressions, get 150K bonus
Close ad buys

Manually schedule bonus inventory

To help close ad buys, publishers promise to manually schedule bonus inventory as a further discount for premium advertisers. The amount is arbitrary based on promised ad spend.

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