IPC patented optimization system automates the allocation of bonus impressions in real-time based on ad engagement.
IPC patented optimization system automates the allocation of bonus impressions in real-time based on ad engagement.
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Ari Rosenberg started his media career as a media buyer at Young & Rubicam in the early 1990s and then switched over to selling media with stints at Newsweek, Tennis magazine, and then IGN.com. In 2005 he started teaching others how to effectively sell online advertising working with thousands of sellers from traditional publishers from companies including Conde Nast, Time Inc, Hearst, Meredith, Gannett, American Media, Bonnier, Martha Stewart Living, Bauer Publishing, American Express Publishing, Hachette, Taunton Press, Yankee Publishing, Crainís Communications, Hallmark, The Atlantic Media Group, Scholastic, Readerís Digest, Active Interest Media, AARP, TV One, Smithsonian, DC Comics, Tennis Magazine, The Tennis Channel, U.S. News, among others including his favorite — The Onion. Ari has been writing the “Online Publisher’s Insider” for Mediapost since 2004.
