Who Activates IPC
ACTIVATION
Premium Publisher
Digital Buyer
How does this work
Buyers have mandated sites activate the IPC tech for their campaigns and publishers have also proactively activated IPC for their advertisers. In either case, publishers activate the tech and are responsible for licensing fees.
The activation is cookie-less and includes these simple steps:
A. Publisher adds IPC added value line item to campaign in GAM
B. Agency traffics bonus ad tag to publisher directly
C. Publisher logs into IPC platform and “allows API access”
D. Publisher finds campaign in GAM using IPC search tool
E. Publisher selects IPC added value line item
F. Publisher confirms IPC reward (preset at 250 can be adjusted here)
IPC System updates bonus impression goal for IPC added value line item in GAM each time a paid impression generates an engagement and reports discounts earned as campaign runs
Premium Publisher
Digital Buyer
How does this work
Buyers have mandated sites activate the IPC tech for their campaigns and publishers have also proactively activated IPC for their advertisers. In either case, publishers activate the tech and are responsible for licensing fees.
The activation is cookie-less and includes these simple steps:
A. Publisher adds IPC added value line item to campaign in GAM
B. Agency traffics bonus ad tag to publisher directly
C. Publisher logs into IPC platform and “allows API access”
D. Publisher finds campaign in GAM using IPC search tool
E. Publisher selects IPC added value line item
F. Publisher confirms IPC reward (preset at 250 can be adjusted here)
IPC System updates bonus impression goal for IPC added value line item in GAM each time a paid impression generates an engagement and reports discounts earned as campaign runs
Premium Publisher
Digital Buyer
How does this work
Publishers activate the ad tech and have done do so proactively for advertisers and buyers have also required site partners to turn on the IPC system to determine and schedule bonus impressions for their display ad buys made direct and programmatically.
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How does this work
System activates through API’s into GAM and Publishers can proactively turn on IPC for advertisers or Buyers can require site partners turn on IPC to determine their bonus discounts for premium display ad buys made direct or programmatically
Premium Publisher
Digital Buyer
Building Strategy
Digital buyer
Digital buyers can require site partners activate the IPC system to determine their campaigns’ bonus discounts or publishers can proactively activate IPC to maximize ad performance yield