To fix how advertising is priced and sold so incentives between advertisers and publishers are more aligned and consumers see better ads.
The Eureka Moment
My name is Ari and I was selling online advertising for Snowball.com (later renamed IGN Entertainment). I never could understand at the time why clients were canceling the campaigns I worked so hard to sell just because their creative was not performing well. One night the idea for IPC pricing, a unique ad pricing model that aligns incentives, hit me like a bolt of lightening and literally shocked me awake.
Once I introduced IPC pricing to my clients it immediately changed the conversation. They were happier, I was happier, and the users visiting the site were happier too. It was fun and we made more money selling IPC deals than with any other pricing approach. At that point I knew I had a hit on something truly unique and powerful and wanted to share my success with others in the ad sales business. IPC pricing was born.
Our software is intuitive and automates the process of serving the bonus impressions earned by ads users like more. Please don’t call it a platform or ask me where it fits in the stack. When I hear “platform” I think of trains and when I hear “stack” I think of pancakes. It is built on the latest web standards and leverages the DFP APIs to seamlessly integrate into the ad ops and selling process.