A rewards program for advertisers that lowers their effective cost based on the performance of their creative.
Impressions per Connection. Each time an ad records a connection with a user, the advertiser earns bonus impressions.
The total depends on the performance of the creative but there is a maximum in place for each campaign.
No, but they do deliver bonus clicks/connections lowering the advertiser's eCPC.
Bonus impressions start serving after 25% of the paid campaign has been completed.
All earned bonus impressions appear on a run of site basis and our system will identify the best performing piece of creative to allocate these bonus impressions.
*All paid ad impressions can contribute to bonus impressions earned but only non rich media versions of these standard IAB ad units are eligible to receive bonus impression allocations; LB (728x90), Med Rec (300x250) or Skyscraper (160x600).
IPC pricing creates a more valuable experience for their advertisers and audience by empowering users to increase the exposure of better ads.